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Now that we have a clearer picture of the definition of Digital Marketing and the benefits of digital marketing. Let’s discuss about the Benefits of having an online presence.


An online presence is far more than your website. Research shows that most people turn to the Internet to research companies and products. This trend is global and growing at a very fast pace.


Let’s Discuss The Benefits of Having an Online Presence.


Blogging from Your Wix Blog Dashboard


  • You can build relationships

Effective content marketing — whether you share helpful information via social media — relies on building relationships with your prospective customers.


  • Reach more people

Do you want to go global? Get online.  Online, you have access to powerful marketing tools such as Google and social media.


  • Boost your credibility & expand your reach

Most customers do their research – and they do it online. If you don’t have a website, are not present on the social media then immediately, you come across as less credible and your potential customers are much more likely to look elsewhere. It also expands your reach. If your product or service isn’t limited to local customers, the world literally opens up to you.


  • Reputation management

Even if your business isn’t online, your customers are and chances are, they talk about you! This can impact your business positively or negatively, depending on what they’re saying of course, but if you don’t know what they’re saying then you’re powerless to maximise the opportunity – or to implement some damage control.


  • It can improve & streamline customer service

Answering questions before they’re asked can reduce the need for phone calls or emails. Having useful, customer-focussed information and articles online further adds to a professional and helpful company image.

Below are just a few of the advantages and benefits of having a website for your business.


Advertising A website is more environmental friendly when it comes to advertising and marketing. There are lots of ways to advertise your products or services through the internet. One example is Facebook ads, an advertising feature offered through Facebook. Another one is called SEO.  This is a major advantage for your business.


Satisfaction Having a website will be more convenient for your customers and leads.


Increase Customers A website can help you generate more customers. Not just outside your city, but worldwide. The internet offers a global community. With a website, your business will be visible around the world.


Access to Info Did you know that if you own a website, you can actually track everything that is happening on it? You can even look for information that will tell you how many people visited your site, or how many people messaged or emailed you.


Better Relationship Having a website can build better relationships with your customers. You can send messages instantly to your customers through email. Also, your customers can review your products online and can also leave feedback for you and your business. It’s best to always send your customer a message. This is essential for building a good relationship with them. You can even give them more information about your business through messages or emails.


Increase Sales If you are a business owner, more visitors  leads to more potential sales. That’s how your website will help you. You can drive more people to your site by consistently updating and promoting the contents of your site. The more informative your site is, the greater the possibility of increasing your sales.


Opportunity A website gives you the opportunity to prove your credibility. You have to tell your customers why you deserve their trust through your website. This can earn positive feedback for your service and products. Also, your website serves as a place for a potential investor to explore what your business is about and what it can do in the future.


Long Term Clients What do you think is the difference between client and a customer? Well, a customer is the one who walks in and buys something and that’s it. A client is your regular customer. He is buying your products or services daily or contractually. Having a website gives you a chance to gain more clients that can help your business grow.


Still Confused about Your businesses Online Presence? This is Where The Digital Factory is at Your rescue with our expertise we ensure to provide you with strategic plans that will benefit your business and increase sales.

You might be wondering what exactly is Digital Marketing.


Digital marketing refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps.


Reasons why you may need a digital channel strategy?

  • You Need a Direction

Companies without a digital strategy don’t have a clear strategic goal for what they want to achieve online in terms of gaining new customers or building deeper relationships with existing ones. A digital strategy is important to determine through analytics whether you’re achieving those goals.


  • Unaware of Online Audiences.

Customer demand for online services may be underestimated if you have not researched this. Perhaps, more importantly, you won’t understand your online marketplace: the dynamics will be different to traditional channels with different types of customer profile and behaviour, competitors, propositions, and options for marketing communications.


  • Existing and start-up competitors will gain market share

If you’re not devoting enough resources to digital marketing or you’re using an ad-hoc approach with no clearly defined strategies, then your competitors will eat your digital lunch!


  • You don’t have a powerful online Presence.

Developing a Competitive content marketing strategy is key to this for many organizations since the content is what engages your audiences through different channels like search, social, email marketing and on your blog.


  • Not Well aware of the Online Customers.

It’s often said that digital is the “most measurable medium ever”. But Google Analytics and similar will only tell you volumes of visits, not the sentiment of visitors, what they think. You need to use other forms of website user feedback tools to identify your weak points and then address them.


  • You’re not integrated

Everyone agrees that digital media work best when integrated with traditional media and response channels. We always recommend developing an integrated digital marketing strategy and once Digital Transformation is complete digital marketing activities will be part of your marketing plan and part of business as usual.


So, the good news is that there are powerful reasons for creating a digital strategy and transforming your marketing which you can use to persuade your clients. And The Digital Factory Ensures to provide you with the maximum efforts to create a digital strategy Catered to your business.


Now Let’s Discuss A Little about Digital Marketing Briefly.


The 2 main pillars of digital marketing are online marketing and offline marketing.


The 7 big categories of online marketing are:

  1. Search Engine Optimization (SEO)

  2. Search Engine Marketing (SEM)

  3. Content Marketing

  4. Social Media Marketing (SMM)

  5. Pay-per-click advertising (PPC)

  6. Affiliate Marketing

  7. Email Marketing

Why digital marketing is important


Digital media is an ever-growing source of entertainment, news, shopping and social interaction, and consumers are now exposed not just to what your company says about your brand, but what the media, friends, relatives, peers, etc., are saying as well. And they are more likely to believe them than you. People want brands they can trust, companies that know them, communications that are personalized and relevant, and offers tailored to their needs and preferences. Having an online presence will help you in numerous ways:


It will make it easier to create awareness and engagement both before and after the sale.You can convert new buyers into rabid fans who buy more (and more oftenYou’ll enjoy all the benefits of word-of-mouth and social sharing.


At The Digital Factory, our objective is to Increase your awareness about digital marketing, increase your online presence and use that to grow your business.