1. You Need a Direction

Companies without a digital strategy don’t have a clear strategic goal for what they want to achieve online in terms of gaining new customers or building deeper relationships with existing ones. A digital strategy is important to determine through analytics whether you’re achieving those goals.

2. Unaware of Online Audiences.

Customer demand for online services may be underestimated if you have not researched this. Perhaps, more importantly, you won’t understand your online marketplace: the dynamics will be different to traditional channels with different types of customer profile and behaviour, competitors, propositions, and options for marketing communications.

3. Influencer Marketing

Having an e-commerce website will help you differentiate from others. A well-managed website will help you gain much more attention than what you gained among a thousand different other vendors. A simple e-commerce website can help you build a brand.

3. Existing and start-up competitors will gain market share

If you’re not devoting enough resources to digital marketing or you’re using an ad-hoc approach with no clearly defined strategies, then your competitors will eat your digital lunch!

4. You don’t have a powerful online Presence.

Developing a Competitive content marketing strategy is key to this for many organizations since the content is what engages your audiences through different channels like search, social, email marketing and on your blog.

5. Not Well aware of the Online Customers.

It’s often said that digital is the “most measurable medium ever”. But Google Analytics and similar will only tell you volumes of visits, not the sentiment of visitors, what they think. You need to use other forms of website user feedback tools to identify your weak points and then address them.

6. You’re not integrated

Everyone agrees that digital media work best when integrated with traditional media and response channels. We always recommend developing an integrated digital marketing strategy and once Digital Transformation is complete digital marketing activities will be part of your marketing plan and part of business as usual.

So, the good news is that there are powerful reasons for creating a digital strategy and transforming your marketing which you can use to persuade your clients. And X! Qatar Ensures to provide you with the maximum efforts to create a digital strategy Catered to your business.

Now Let’s Discuss A Little about Digital Marketing Briefly.

The 2 main pillars of digital marketing are online marketing and offline marketing.