How to Rebuild your Social Media Fan Following Impacted by COVID-19?
The World Health Organization declared COVID-19 a pandemic on March 11, 2020, causing a huge impact on people’s lives, families, and communities. As the international response continues to develop, we know that organizations are facing significant challenges and need to respond rapidly. And here we are discussing how to rebuild your fan following after COVID-19.
Speak to Your Market
It is important to speak to your market regarding your business and safety measures which you are employing at this time. Staying connected through online channels is now more important than ever, with people and businesses relying on social media to stay in touch with friends, consume the news, and be entertained.
Be Regular and Consistent
Part of social media’s effectiveness is being able to keep your name and message in front of your followers. A post here and there a couple of times of week will get lost in the millions of other posts. Further, whatever Social Media Strategy you choose, it’s wise to stick with as long as it works.
Match the Message and Format to the Proper Network
What works on Twitter doesn’t necessarily work on Linkedin, Instagram or Facebook. The types of messages you post should vary across networks, as well as their frequency. For example, you can post 10 to 15 times a day on Twitter and not bother anyone. However, 10-15 LinkedIn, Facebook or Instagram posts might appear obnoxious. Take the time to learn and study the social media networks you use and fit your posts to each.
Include Social Media Follow Buttons Everywhere Possible
It’s a good idea to put social media follow buttons on every page of your website and in your emails at the very least. Your social networks may even allow links to other network profiles.
Follow Influencers and Share Their Content
If you are knowledgeable and up-to-date in your industry, you should know who the influencers are. You can also use a resource such as to find influencers in your topic area. Once you follow them, you should share their content with your followers. Many will follow you back, and the goal is for them to share your content as well. Giving information’s regarding covid 19 and passing government announcements will be a good idea in this particular time period.
Remind Your Email Subscribers About Your Social Accounts
If you have a newsletter or email list, then be sure to give a shout-out to your social media accounts in each correspondence you send, as well as follow buttons. It also doesn’t hurt to promote your newsletter or email list on your social media as well.
Respond to Your Followers
Respond to comments, questions or mentions made by your followers. This is how you deepen connections, foster engagement, and build trust. Why bother having social media if you’re not going to be social?
Use Hashtags Where Appropriate
Twitter is the king of #Hastags, which is helpful since the conversation moves at lightning speed. Hashtags help people find content on the topics that are of interest to them. Use of hashtags on other social media sites can be helpful, but don’t overdo it. Remember, people want to see real content, not a bunch of #s.
Make It Easy for Others to Share Your Content
Most visitors aren’t going to deal with the hassle of copying and pasting your URL to their social media. Make it easy for them to share your content by including social share links on your blog or website.
Use Your Stats to Identify Popular Posts and Topics
One of the biggest frustrations in social media is not knowing what will go viral and what won’t. The best rule of thumb is to post helpful, relevant content for your market. With that said, your social media and website stats can help you determine what’s popular.
Frequently Asked Questions •
Q.1 Why did COVID-19 impact social media fan followings?
Many social media users sought COVID-19 information, support networks, or amusement to alleviate the monotony of lockdowns. Businesses who didn’t react swiftly may have lost followers and engagement.
Q.2 What are the first steps to rebuilding my social media following post-COVID-19?
Your audience’s requirements and interests may have changed during the epidemic. Refocus your social media approach on giving value with relevant, engaging content that connects with your audience’s present position.
Q.3 How important is engagement compared to the number of followers?
Audience engagement is vital because it shows genuine connection. Smaller, more engaged followers are more valuable than huge, disengaged ones. Promote conversations through comments, shares, and direct messaging.
Q.4 Can offering promotions or discounts help regain lost followers?
Quality content, constant involvement, and community building will develop long-term relationships with your audience, but promotions and discounts can boost engagement and following.
Q.5 Should I adjust my content calendar in response to post-COVID-19 changes?
Yes, adding relevant and valuable topics to your content schedule helps re-engage fans. Include healing, resilience, and community support.
Q.6 How can I use analytics to improve my social media strategy post-pandemic?
Analytics may reveal your audience’s most active periods, content preferences, and following demographics. To better serve your audience, use this data to adjust your content strategy, publishing schedule, and targeting.
Q.7 Is it beneficial to collaborate with influencers or brands to increase my following?
Collaborations grow your brand’s reach and reputation. For the best partnerships, choose partners whose following fit your target demographic and brand values.
Q.8 What role does consistency play in rebuilding my social media presence?
Consistency in posting frequency and brand messaging engages audiences and strengthens brands. Create a content plan that permits regular updates without sacrificing quality.
Q.9 How can I encourage user-generated content to boost my social media following?
User-generated content (UGC) boosts brand trust and engagement. Promote your followers’ brand-related stories, photographs, and reviews on your channels.
Q.10 What strategies can I implement to deal with negative feedback or comments as I rebuild?
Answer unfavourable criticism quickly and professionally, suggesting remedies. Answering complaints honestly and constructively may show your brand’s dedication to client happiness.
Q.11 How can X! Qatar assist in rebuilding my social media fan following after COVID-19?
X! Qatar provides customised social media strategy, content production, and community management services. Our staff can help you adjust to post-COVID-19 changes, interact with your audience, and strengthen your social media following.
