Digital Marketing & What It Is About
Updated: Jun 7
You might be wondering what exactly is Digital Marketing.
Digital marketing refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps.
Reasons why you may need a digital channel strategy?
1. You Need a Direction
Companies without a digital strategy don’t have a clear strategic goal for what they want to achieve online in terms of gaining new customers or building deeper relationships with existing ones. A digital strategy is important to determine through analytics whether you’re achieving those goals.
2. Unaware of Online Audiences.
Customer demand for online services may be underestimated if you have not researched this. Perhaps, more importantly, you won’t understand your online marketplace: the dynamics will be different to traditional channels with different types of customer profile and behaviour, competitors, propositions, and options for marketing communications.
3. Existing and start-up competitors will gain market share
If you’re not devoting enough resources to digital marketing or you’re using an ad-hoc approach with no clearly defined strategies, then your competitors will eat your digital lunch!
4. You don’t have a powerful online Presence.
Developing a Competitive content marketing strategy is key to this for many organizations since the content is what engages your audiences through different channels like search, social, email marketing and on your blog.
5. Not Well aware of the Online Customers.
It’s often said that digital is the “most measurable medium ever”. But Google Analytics and similar will only tell you volumes of visits, not the sentiment of visitors, what they think. You need to use other forms of website user feedback tools to identify your weak points and then address them.
6. You’re not integrated
Everyone agrees that digital media work best when integrated with traditional media and response channels. We always recommend developing an integrated digital marketing strategy and once Digital Transformation is complete digital marketing activities will be part of your marketing plan and part of business as usual.
So, the good news is that there are powerful reasons for creating a digital strategy and transforming your marketing which you can use to persuade your clients. And The Digital Factory Ensures to provide you with the maximum efforts to create a digital strategy Catered to your business.
Now Let’s Discuss A Little about Digital Marketing Briefly.
The 2 main pillars of digital marketing are online marketing and offline marketing.
The 7 big categories of online marketing are:
Search Engine Optimization (SEO)
Search Engine Marketing (SEM)
Social Media Marketing (SMM)
Pay-per-click advertising (PPC)
Why digital marketing is important?
Digital media is an ever-growing source of entertainment, news, shopping and social interaction, and consumers are now exposed not just to what your company says about your brand, but what the media, friends, relatives, peers, etc., are saying as well. And they are more likely to believe them than you. People want brands they can trust, companies that know them, communications that are personalized and relevant, and offers tailored to their needs and preferences. Having an online presence will help you in numerous ways:
It will make it easier to create awareness and engagement both before and after the sale.You can convert new buyers into rabid fans who buy more (and more oftenYou’ll enjoy all the benefits of word-of-mouth and social sharing.
At X!, our objective is to Increase your awareness about digital marketing, increase your online presence and use that to grow your business.