8 Simple Digital Marketing Tips to Sail the Storms of Uncertain Markets
1. Don't Put All your Eggs in One Basket
This is a mistake that many business owners make, trying to do everything at once with little prior experience. You set up 10 social media accounts, and the worst thing is that you have never even used more than half of those social media platforms! If you try to launch several campaigns at once, you will not only be totally overwhelmed, but you will also have difficulty determining which marketing campaigns were successful.
2. Find Your Place in Social Media
As a new small business owner, your aim should be to find your place on social media. This means that in the beginning, you should focus only on, at the most, a few social media platforms that you are already feeling comfortable with. After social media marketing on these platforms for a while, note how many interactions you are getting.
3. Influencer Marketing
Influencer marketing is relatively new in the field of digital marketing. In fact, most of your competitors has probably never heard about it! And for the ones who have, they are probably going about it the wrong way. But influencer marketing can be a very powerful tool when wielded correctly.
4. Don’t Underestimate Having an Email List
An email list is probably one of the most valuable and responsive assets you can have. But believe it or not, many of your competitors aren’t thinking about having an email list. Instead, they make the mistake of thinking that they can get away with just building a social media following. Of course, having a strong social media following is very important! But when it comes to turning cold prospects into paying customers, email marketing is one of the best ways to do it.
Read More: How to Rebuild your Social Media Fan Following Impacted by COVID-19?
5. The 80-20 Rule for Content
The 80-20 rule means that 80% of your success will come from 20% of your efforts. This rule applies to just about everything, including your content. Your content can be created in a variety of different mediums. For example videos, webinars, blog posts, infographics, etc.
6. Determine When to Rely On SEO
Every small business owner who ventures into the world of digital marketing has heard about Search Engine Optimization. But still, many of them are far away from it because they think it’s complicated and too time consuming. SEO is still the best way to drive free traffic to your website.
Read More: Benefits of Having Online Presence
7. Determine When to Use Paid Advertising
Spend money on paid advertising, in the beginning, to get some traffic coming in. Remember one of the most important digital marketing tips is that traffic isn’t everything. An amateur mistake is to expect to turn cold prospects into immediate buyers. Bring them in first, and then convert them into buyers later.
8. Enhance the User’s Experience
Enhancing user experience (UX) will be the glue that holds each of your strategies together. In order to make the optimal choices, you will need to learn more about your target audience.