How to Rebuild your Social Media Fan Following Impacted by COVID-19?
Updated: Dec 29, 2020
The World Health Organization declared COVID-19 a pandemic on March 11, 2020, causing a huge impact on people’s lives, families, and communities. As the international response continues to develop, we know that organizations are facing significant challenges and need to respond rapidly. And here we are discussing how to rebuild your fan following after COVID-19.
Speak to Your Market
It is important to speak to your market regarding your business and safety measures which you are employing at this time. Staying connected through online channels is now more important than ever, with people and businesses relying on social media to stay in touch with friends, consume the news, and be entertained.
Be Regular and Consistent
Part of social media’s effectiveness is being able to keep your name and message in front of your followers. A post here and there a couple of times of week will get lost in the millions of other posts. Further, whatever Social Media Strategy you choose, it's wise to stick with as long as it works.
Match the Message and Format to the Proper Network
What works on Twitter doesn’t necessarily work on Linkedin, Instagram or Facebook. The types of messages you post should vary across networks, as well as their frequency. For example, you can post 10 to 15 times a day on Twitter and not bother anyone. However, 10-15 LinkedIn, Facebook or Instagram posts might appear obnoxious. Take the time to learn and study the social media networks you use and fit your posts to each.
Include Social Media Follow Buttons Everywhere Possible
It's a good idea to put social media follow buttons on every page of your website and in your emails at the very least. Your social networks may even allow links to other network profiles.
Follow Influencers and Share Their Content
If you are knowledgeable and up-to-date in your industry, you should know who the influencers are. You can also use a resource such as to find influencers in your topic area. Once you follow them, you should share their content with your followers. Many will follow you back, and the goal is for them to share your content as well. Giving information’s regarding covid 19 and passing government announcements will be a good idea in this particular time period.
Remind Your Email Subscribers About Your Social Accounts
If you have a newsletter or email list, then be sure to give a shout-out to your social media accounts in each correspondence you send, as well as follow buttons. It also doesn’t hurt to promote your newsletter or email list on your social media as well.
Respond to Your Followers
Respond to comments, questions or mentions made by your followers. This is how you deepen connections, foster engagement, and build trust. Why bother having social media if you’re not going to be social?
Use Hashtags Where Appropriate
Twitter is the king of #Hastags, which is helpful since the conversation moves at lightning speed. Hashtags help people find content on the topics that are of interest to them. Use of hashtags on other social media sites can be helpful, but don’t overdo it. Remember, people want to see real content, not a bunch of #s.
Make It Easy for Others to Share Your Content
Most visitors aren’t going to deal with the hassle of copying and pasting your URL to their social media. Make it easy for them to share your content by including social share links on your blog or website.
Use Your Stats to Identify Popular Posts and Topics
One of the biggest frustrations in social media is not knowing what will go viral and what won’t. The best rule of thumb is to post helpful, relevant content for your market. With that said, your social media and website stats can help you determine what’s popular.