What is Web Advertising
and GDN?
Online advertising is a marketing strategy that involves the use of the Internet as a medium to obtain website traffic and target and deliver marketing messages to the right customers.
Online advertising is geared toward defining markets through unique and useful applications.
GDN or Google Display Network is an interesting and important part of Google AdWords campaign management.
On the Display Network, businesses place display ads
on a huge network of sites across the internet.
Why use AdWords Display Advertising?
Google estimates that their display network provides coverage to over 90 percent of all Internet users, which is one rather large reason why you should be using it.
However, it’s not just the reach of the network that makes it so impressive, it’s the ability to target users in a variety of ways that makes the Google Display Network such a potentially lucrative platform for advertisers.
Different types of
Display Advertising
Text ads-The GDN allows you to run the same text ads on display as you would on the search network.
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Image ads-A static image that would fill the entire ad block on the website it appears upon. You can include custom imagery, layouts and background colours on image ads.
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Rich media Ads-Rich Media Ads include interactive elements, animations or other aspects that change depending on who is looking at the ad and how they interact with it.
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Video ads-Video ads have become more popular since YouTube is included on the Display Network.
What we offer
We provide with detailed Reports and analysis to inform digital growth of your business.
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We provide short and long term digital marketing strategies with a constructive road map for businesses.
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With creative and genuine content on Google, Facebook, LinkedIn, Twitter, Yahoo and Bing. We help you get more traffic and increase conversions.
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We help make decisions on revising, improving or re-allocating ad budget, depending on performance, your preference and our expert advice.
