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Are you finding yourself to be uncertain about your digital marketing activities or feel like you are gambling with your digital marketing budget without a clear ROI? You should seriously consider hiring a digital marketing agency and here is why.

1. It saves time

One of the biggest reasons why businesses outsource their marketing needs is because it saves time. This gives you more time to focus on what you do best – running your business. Not only that but it allows your current staff to become more efficient.

2. You’re getting a suite of more experienced individuals.

Experience is key when it comes to digital marketing. When you hire an agency, you know that they have worked on, and with, a variety of businesses. This gives you a peace of mind that if a problem should arise, they can take care of it because they’ve dealt with it before

3. It will save you money.

Hiring a digital marketing company won’t just make you more money, it will help you save money too. How? Let’s break down all the expenses associated with running a successful digital marketing campaign in-house:

• Software to track and manage all your campaigns

• Payroll taxes, insurance, and benefits to be paid for employees

• The salary for employees to manage your marketing campaign

hire a digital marketing agency team and see better results.

4. You’ll be able to keep up with the ever-changing world of digital marketing.

The world of marketing will continue to change and evolve. That means, to stay on top of your marketing strategy, you have to continually learned and adjust it based on new information and technology. This can be hard to do with a small internal team, especially if all they do is work on one campaign (your business). However, good digital marketing agencies only stay in business if they are able to evolve with the industry and learn the new trends.


#DigitalMarketing #DigitalMarketingAgency #SocialMedia #WhyDigital



The World Health Organization declared COVID-19 a pandemic on March 11, 2020, causing a huge impact on people’s lives, families, and communities. As the international response continues to develop, we know that organizations are facing significant challenges and need to respond rapidly. And here we are discussing how to rebuild your fan following after COVID-19.

Speak to Your Market

It is important to speak to your market regarding your business and safety measures which you are employing in this time. Staying connected through online channels is now more important than ever, with people and businesses relying on social media to stay in touch with friends, consume the news, and be entertained.


Be Regular and Consistent

Part of social media’s effectiveness is being able to keep your name and message in front of your followers. A post here and there a couple times of week will get lost in the millions of other posts. Further, whatever Social Media Strategy you choose, it's wise to stick with as long as it works.


Match the Message and Format to the Proper Network

What works on Twitter doesn’t necessarily work on Linkedin, Instagram or Facebook. The types of messages you post should vary across networks, as well as their frequency. For example, you can post 10 to 15 times a day on Twitter and not bother anyone. However, 10-15 LinkedIn, Facebook or Instagram posts might appear obnoxious. Take the time to learn and study the social media networks you use and fit your posts to each.


Include Social Media Follow Buttons Everywhere Possible

It's a good idea to put social media follow buttons on every page of your website and in your emails at the very least. Your social networks may even allow links to other network profiles.


Follow Influencers and Share Their Content

If you are knowledgeable and up-to-date in your industry, you should know who the influencers are. You can also use a resource such as to find influencers in your topic area. Once you follow them, you should share their content with your followers. Many will follow you back, and the goal is for them to share your content as well. Giving information’s regarding covid 19 and passing government announcements will be a good idea in this particular time period.


Remind Your Email Subscribers About Your Social Accounts

If you have a newsletter or email list, then be sure to give a shout-out to your social media accounts in each correspondence you send, as well as follow buttons. It also doesn’t hurt to promote your newsletter or email list on your social media as well.


Respond to Your Followers

Respond to comments, questions or mentions made by your followers. This is how you deepen connections, foster engagement, and build trust. Why bother having social media if you’re not going to be social?


Use Hashtags Where Appropriate

Twitter is the king of #Hastags, which is helpful since the conversation moves at lightning speed. Hashtags help people find content on the topics that are of interest to them. Use of hashtags on other social media sites can be helpful, but don’t overdo it. Remember, people want to see real content, not a bunch of #s.


Make It Easy for Others to Share Your Content

Most visitors aren’t going to deal with the hassle of copying and pasting your URL to their social media. Make it easy for them to share your content by including social share links on your blog or website.


Use Your Stats to Identify Popular Posts and Topics

One of the biggest frustrations in social media is not knowing what will go viral and what won’t. The best rule of thumb is to post helpful, relevant content for your market. With that said, your social media and website stats can help you determine what’s popular.


#SocialMedia #SocialMediaFans #Followers #COVID-19 #RiseBack

Now that we have a clearer picture of the definition of Digital Marketing and the benefits of digital marketing. Let’s discuss about the Benefits of having an online presence.


An online presence is far more than your website. Research shows that most people turn to the Internet to research companies and products. This trend is global and growing at a very fast pace.


Let’s Discuss The Benefits of Having an Online Presence.


Blogging from Your Wix Blog Dashboard


  • You can build relationships

Effective content marketing — whether you share helpful information via social media — relies on building relationships with your prospective customers.


  • Reach more people

Do you want to go global? Get online.  Online, you have access to powerful marketing tools such as Google and social media.


  • Boost your credibility & expand your reach

Most customers do their research – and they do it online. If you don’t have a website, are not present on the social media then immediately, you come across as less credible and your potential customers are much more likely to look elsewhere. It also expands your reach. If your product or service isn’t limited to local customers, the world literally opens up to you.


  • Reputation management

Even if your business isn’t online, your customers are and chances are, they talk about you! This can impact your business positively or negatively, depending on what they’re saying of course, but if you don’t know what they’re saying then you’re powerless to maximise the opportunity – or to implement some damage control.


  • It can improve & streamline customer service

Answering questions before they’re asked can reduce the need for phone calls or emails. Having useful, customer-focussed information and articles online further adds to a professional and helpful company image.

Below are just a few of the advantages and benefits of having a website for your business.


Advertising A website is more environmental friendly when it comes to advertising and marketing. There are lots of ways to advertise your products or services through the internet. One example is Facebook ads, an advertising feature offered through Facebook. Another one is called SEO.  This is a major advantage for your business.


Satisfaction Having a website will be more convenient for your customers and leads.


Increase Customers A website can help you generate more customers. Not just outside your city, but worldwide. The internet offers a global community. With a website, your business will be visible around the world.


Access to Info Did you know that if you own a website, you can actually track everything that is happening on it? You can even look for information that will tell you how many people visited your site, or how many people messaged or emailed you.


Better Relationship Having a website can build better relationships with your customers. You can send messages instantly to your customers through email. Also, your customers can review your products online and can also leave feedback for you and your business. It’s best to always send your customer a message. This is essential for building a good relationship with them. You can even give them more information about your business through messages or emails.


Increase Sales If you are a business owner, more visitors  leads to more potential sales. That’s how your website will help you. You can drive more people to your site by consistently updating and promoting the contents of your site. The more informative your site is, the greater the possibility of increasing your sales.


Opportunity A website gives you the opportunity to prove your credibility. You have to tell your customers why you deserve their trust through your website. This can earn positive feedback for your service and products. Also, your website serves as a place for a potential investor to explore what your business is about and what it can do in the future.


Long Term Clients What do you think is the difference between client and a customer? Well, a customer is the one who walks in and buys something and that’s it. A client is your regular customer. He is buying your products or services daily or contractually. Having a website gives you a chance to gain more clients that can help your business grow.


Still Confused about Your businesses Online Presence? This is Where The Digital Factory is at Your rescue with our expertise we ensure to provide you with strategic plans that will benefit your business and increase sales.

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