When deciding where to sell products online, many merchants choose between selling on a marketplace and creating their own website. While each option has its own advantages and disadvantages, and there is no one-size-fits-all solution that works perfectly for everyone. We believe businesses that are truly serious about eCommerce should have their own website.
TOP 10 REASONS WHY SHOULD EVERY BUSINESS HAVE AN E-COMMERCE WEBSITE OR ONLINE STORE
1. To Have Multiple Sale Channels
Adding an e-commerce website to your existing e-commerce presence will help you gain a wide range of audience. Your website will help people to create awareness about your business. It becomes easier to share your company details. Further, you can have international customers at your doorsteps.
2. To Create your own Brand Online
Having an e-commerce website will help you differentiate from others. A well-managed website will help you gain much more attention than what you gained among a thousand different other vendors. A simple e-commerce website can help you build a brand.
3. To Create Measurable Results
A web site allows you to track the number of visits and where they came from, e.g. an online advert or search engine. It can record the number of enquiries or online sales in the case of an e-commerce site, thus producing a ratio of enquiries to visitors which gives the conversion rate. With this information, you can take steps to improve this ratio and increase sales.
4. Get new Customers via Search Engine Location
Business location is the main factor of any business. Your business revenue depends on the location or visibility of your business. Apart from this if you prefer e-commerce store for your business then you can forget the limitation of your business location which is really affecting your sales and revenue. With the help of digital marketing if getting a good rank or awareness of your brand in search engines, your target customers can easily find you online
Read More Benefits of Having Online Presence
5. Customers Love Offers
One of the best thing about e-commerce is the lucrative deals they provide. Exciting offers make the entire thing fascinating. You can easily design campaigns that are targeted specifically only to one region. All these things are difficult to replicate in real life.
6. Convenience for Customers
Using the Internet to search for businesses and products is much easier and faster than at any time in the past. Millions of searches are done every day and it is commonplace for businesses to find their next supplier over the web.
7. Provides Greater Exposure
Your website will be visible to all your potential and current clients. You will no longer be tied to the limited geographic exposure of the golden pages or the phone book. Your customers all over the world, won’t need to visit your office or retail outlet to see an example of what you offer.
Your website will be visible to all your potential and current clients. You will no longer be tied to the limited geographic exposure of the golden pages or the phone book. Your customers in all over the world, won’t need to visit your office or retail outlet to see example of what you offer.
8. Saves Money
You can save money on printing and postage costs for brochures, flyers, newsletters, and other mailings. When it comes to advertising we can deliver guaranteed targeted visitors to your site with an Internet Marketing campaign.
9. Saves Time
The time that you would have spent on the phone answering customers’ questions can now be used to invest in growing your business.
10. Always available
Your website is available 24 hours a day, 7 days a week. When you are unable to answer the phone, you can be sure that your website is available to answer your customers’ questions for you.
Having your own website is an important piece of your e-commerce strategy. It is a great way for you to grow your brand, acquire loyal customers, gain new insights, and get creative with your marketing. However, relying on a single channel for all of your sales can also be problematic. Diversifying where you sell online can help you reach new customers, especially as e-commerce becomes more competitive.